10 Tips for Finding an Agency
Once the contract is signed, call the remaining participants and let them know you chose someone else. Don't be coy about the reasons, it's only fair to answer questions about what factors made you eliminate a specific agency.
10. Determine compensation/contract.
Agency compensation is highly flexible and negotiable. Almost every agency has a preference, but as long as it makes a reasonable profit, negotiate what works best for you. If your company does all production in-house, you may prefer a fee basis. If your work is all projects, you may want to consider a bottom-line approach. If you're looking for strategic help, consider a retainer to ensure you get enough time from the senior team at the agency.
The search is over and you're on your way to improved results, a better working relationship and a fresh perspective for your marketing programs. Don't forget to thank everyone on your team and the agencies that pitched your business.
Jackie Walts is a marketing consultant specializing in agency searches and direct marketing. She is available at firstname.lastname@example.org or www.jackiewalts.com.