Web Spotlight: 10 Technical Tips for Successfully Launching a Web App
Creating a Web app can be expensive and time consuming, and some marketing departments aren't equipped to handle such a task. However, the right process can turn it into an efficient and successful endeavor. From creating a shared vision with a prototype to successfully updating your Web app after it’s live, here are some tips for marketers interested in including Web apps in their marketing mixes.
1. Create a prototype: The best way to create a “shared vision” for the web app is to create a prototype of it. Everyone may think they are on the same page for what they want the app to do, but rarely do people have the same vision for how the app will work. Changes can be done in minutes during the prototyping process, but take much longer and cost more to do once the app is in development. Without a prototype, it is likely you will run into scope or stagnation issues since there is no roadmap for development.
2. Make your Developer the “Referee”: The prototype should be treated as a virtual contract among the decision makers to control the scope and expectation of the project. Developers will provide a realist perspective and be able to determine if the ideas for the app are actually plausible.
3. Checks and Balances: Just like how our system of government was designed to work (insert joke here), it is important to have a system of checks and balances during the prototype phase. The business owners, the designers, and the developers should all be part of the conversation. The business owners will operate as the executive branch in that they will identify what needs to be done. The designers will work as the legislative branch in that they will design the solution of how to implement to achieve the stated business requirements. And finally, the developers should be the judicial branch; they get to say if something is realistic or not.