10 Reasons Why Your Online Content Isn't Bringing You Business
You'll find thousands of articles on how to make your content generate business for you. Great content leads to great links, and generating great links brings major traffic to your site. The problem is that great content can be hard to find. Discover where your current content's going wrong and how you can fix it. Consider the following 10 common mistakes:
1. Failing to engage your readers. Which inspires you more: reading about how a stranger used social media to build a brand, or finding out how you can turn your Facebook wall into the cornerstone of your e-commerce empire? Engage your audience and make them want to hear more by personalizing your message to them. People love the word "you" more than anything, so your content should address your readers directly.
2. Writing about yourself. Your company may offer incredible benefits to readers, but if you present them as a list of dry facts, you'll lose your audience's interest. Look for ways to frame your company's positives in a new way by relating them to your readers’ needs. "We offer free shipping with every order" doesn't have as much punch as "You'll get free shipping with your order."
3. Ignoring the narrative flow of your content. You may not think of nonfiction writing as having a logical narrative, but it does. In a great novel, ideas proceed logically from one point to another and are linked, even if the author jumps around in time with flashbacks. Good article and blog writing follows the same sound fundamentals — building links between concepts to form a powerful, unified message. Don't meander; build a bridge to your next point.
4. Using unfocused titles. While meandering ideas in the body of text lose readers, bad titles drive visitors away before they even begin to read. Don't be timid about your title; get your point across right away. Doing so will help you draw more traffic initially and become more linkable, bringing you even more visitors as your simple, strong title reaches new markets. If you want to sell chocolate cookies, make your title delicious.