10 Marketing Visionaries Leading the Way to Better Brand Experiences
In the course of searching for the marketer of the year, we came across many remarkable marketers. These are the people who recognize the opportunities in their changing industries, and put the plans and processes in place so their companies can take advantage of them. Whether it’s recognizing a brand opportunity, bringing structure to chaos or finding ways to help their teams do more with less, every company can learn from their efforts.
VP Marketing Communications, Comcast
“Barb’s focus on alignment of all direct marketing efforts across all audiences resulted in postage savings of $2 million by using refined targeting and tailored messaging to reduce direct mail versions by 30 percent, without impacting performance. She was instrumental in establishing a more stable and transparent X1 packaging structure to address a customer experience issue, as well as a retention challenge.”
SVP of Global Marketing, Apttus
“Maria has worked directly with the founding team to build the Quote-to-Cash industry into one of the most influential financial institutions in the world. Apttus works directly with over 100 of the Fortune 500 across every industry, and has been estimated by Gartner to have [an] over $41 billion market opportunity.”
SVP Marketing, The Hawaii Fudge Co.
“[He] took a candy company and, with marketing alone, pushed it 500 percent in a year. He created ‘fudge university’ and sold fudge making classes in a company with five locations that used to just sell the fudge. Brilliant marketing.”
Kimberly A. Branch
VP of Marketing Strategy, American Portfolios Financial Services, Inc.
“Branch has not only reached promising new prospective investment professionals, but has nurtured the firm’s existing financial advisors through the creation of educational white papers, booklets, E-books and articles. ... Kimberly also oversees the media production arm of American Portfolios — an on-site, state-of-the-art video production studio that generates various types of media for advisor consumption.”
Marketing Director, CLS Investments, LLC
“Chelsey actively seeks out holes in campaigns and launches, and develops strategies to market at the most impacting level. She actively seeks out new tools and products, ensuring we stay on the cutting edge of technology and are utilizing tools to their greatest capabilities. She has implemented multiple SEO platforms, workflow management, measurement and targeted marketing software. Chelsey had a vision to evolve a basic presentation into a tangible value-add, updated quarterly: ‘The CLS Reference Guide.’ This piece has been instrumental in delivering the most up-to-date and valuable information we offer to our clients.”
CMO, Denny’s, Inc.
“He’s helped lead marketing on efforts to get Millennials interested in Denny’s, including a value menu; its current positioning as “America’s Diner”; a clever tie-in with the Hobbit movie; and its Baconalia limited-time menu. For these efforts, Mr. Dillon was named an Ad Age Media Maven in 2013.”
Digital Communications Manager, Dow AgroSciences
“Andi’s completely overhauled our digital space at corporate and regional levels. She also created a social media strategy and is implementing it. She recognized that, from a corporate level, the biggest audience we were missing was our consumers. ... She implemented social media strategies for Facebook, Twitter, LinkedIn and Google+, shifting our strategy from talking within the industry to talking to consumers who make food purchasing decisions.”
Senior Digital Marketing Manager, Flexjet
“He defined the scope and quarterbacked the design and development of the Flexjet app, the most sophisticated and feature-rich mobile app in the fractional private jet industry. The app enhances the Flexjet owner experience and provides more control over, and greater value in, the coordination of their travel needs. Jonathan also championed the Skyjet mobile app, which has won numerous awards, including a Gold Stevie and a Silver Addy.”
VP of Marketing and Innovation, TILLYS INC
“As marketing evolves at a rapid pace, Floris leads the company towards these new ideas before they become standard practices or mainstream. Doing a virtual reality video during Black Friday last year that entertained customers in line, and implementing an augmented reality window in one of our stores to drive traffic, are just some of the ideas Floris has brought to the table and successfully followed through with.”
EVP Marketing and Enterprise Strategy, Procore Technologies
“1. Bassem facilitated the development of the Women in Construction initiative. 2. [Turned] Procore’s Groundbreak user conference [into] a 2,000-
attendee, 100-exhibitor event. 3. Identified Procore’s potential as a publisher: Over 18 months, “The Jobsite” has become a go-to source for industry news and is expected to surpass [100,000] visitors in August.”