Standard email best practices were developed to optimize email for desktop users viewing through Web browsers or email clients. However, email is increasingly being read on mobile devices. According to Return Path, mobile email open rates increased 34 percent in the second half of 2011, while webmail and desktop opens declined. Which best practices still apply to designing email for a mobile world?
In fact, most email best-practice advice leads to designing emails that are scaled down and cleaner. Based on experience, a clean and simple design is one of the best solutions to overcoming spam filters for acquisition email marketing. The bonus is that it renders nicely on a mobile device too. Here are the 10 top email best practices when designing for mobile devices.