8. Marketers and marketing agencies will seek new geographies for growth. As a result, globalization will become increasingly important. Marketers also will expect more from their marketing service providers. "They'll say, 'You need to be able to support me in another country, or I'll go somewhere else,'" Biegel said.
9. The economic recession is over. U.S. GDP growth returned in the third quarter of 2009, he noted, dawning a very slow but steady jobless recovery.
10. Do-not-mail legislation no longer is a significant threat. Instead, the primary privacy and consumer control discussion, Biegel said, "has shifted to digital channels and vertical advertising."