10 CRM Trends to Watch in 2002
9. Companies will create CRM platforms and plug in best-of-breed applications.
Long-term strategic planners will create consistency throughout an organization by creating a single CRM platform. Best practices for specific functions then can be plugged into this platform to gain competitive advantage, as opposed to stringing together point implementations.
10. Companies will shift to a long-term focus.
With technology and infrastructure in place, organizations now are looking at the long-term investments and benefits of a CRM program.
To be sure, this will be a year of implementation and follow up. For most companies, the CRM technology already is in place. Now, the trick is to put it into action and see the results. For more information, visit