10 Creative Ways to Go In-line
7. Incorporate stickers. In-line printing allows the creation of stickers on the piece. These might be created from a repositionable adhesive, for multiple-use stickers, or a permanent pressure-sensitive adhesive, for a single-use item such as return address or gift labels. The labels can be any size or shape, and can be incorporated into direct mail, inserts, magazines and catalogs.
8. Apply labels, cards or repositionable notes. Label application equipment on in-line presses allows the addition of preformed pressure-sensitive or dry release labels to in-line-printed pieces. These might include membership cards, discount cards, yes-no stickers and repositionable “sticky” notes. These items also can be personalized after their application to the printed piece.
9. Use multiple paper stocks. In-line production also allows you to vary the color, weight, coatings and textures within one piece. For example, different colored stock can be used to create interest or draw attention to one piece, like a reply form; a heavier, coated stock can be used for a full-color sales piece, while the letter is printed on lighter, uncoated paper; and textured stocks can help an outer envelope to stand out in the mailbox. Many options are available.
10. Create booklets without stitching. Many different page counts and sizes of booklets can be produced in-line by spine gluing the pages. These booklets can be standalones, like self-mailers, or can be incorporated into envelope packages. Booklets and folders also can incorporate unique folds and shapes that are difficult to produce in a conventional bindery setting, such as multiple roll folds and Z-folds.
And these are just the top 10! The creative options available with in-line finishing are practically unlimited. In-line finishing gives you economy, speed and the cool factor … and skating is too dangerous, anyway.
Barry Bogle is vice president of business development for Quebecor World Direct, one of the nation’s largest direct marketing production and services providers. He can be reached at email@example.com or by phone at (770) 234-6399.