10 Creative Ways to Go In-line
2. Insert pieces into press-formed envelopes. In-line envelope packages can be created with the internal components and the outer envelope all created from a single web of paper, or they can be created from multiple paper stocks. Variable imaging can be applied on all elements and synchronized electronically for in-line production of personalized envelope packages.
3. Create unique die-cuts. Unique die-cuts such as those along the contour of graphic images, odd-shaped windows and pull-tabs all can be created in-line on press. A die-cut might follow the shape of the marketer’s logo or other dramatic element on either the inside or outside of the piece. Window die-cuts might be created to entice the consumer to discover what is inside. Pull-tabs can be created to heighten the anticipation and involvement of the consumer.
4. Produce a pop-up. In-line finishing allows economical production of a variety of pop-up devices, usually including a 3-D die-cut shape that moves or pops up when the consumer opens the piece. These products can be created as self-mailers and personalized on press, so that the piece is ready to mail at the end of the press.
5. Form envelopes, cards or pouches. Business reply envelopes, business reply cards, postcards, faux credit cards and pouches all can be created in-line on press, and tipped on or perforated off of the finished product.
6. Apply unique coatings. Unique coatings such as UV varnish, scratch-off and textured varnish can be applied in-line on press. UV gloss or dull varnish might be used to highlight a particular product or to protect the outside of the piece during mailing. Textured varnishes generally are used to create a unique tactile feel to the printed piece that increases consumer appeal. Scratch-offs are great ways to hide a message or image from consumers and entice them to get involved with the piece to view the hidden image.