Why Are Marketers So Behind on Mobile?
The CMO Council found that a lack of mobile-savvy resources and talent were holding back most of the marketers who felt that they were behind the mobile marketing curve. I'd be surprised if most of you weren't in the same boat. Besides, budgets only stretch so far and adding one more channel (especially now that everyone's supposed to be doing the "social" thing) often isn't an option. But maybe it doesn't have to be. Ever since mobile devices capable of accessing the Web hit the market back in the late '90s, maintaining a mobile presence online has been a major