Who Says Email Marketing Trumps Social Media? Marketers Do.
Over the past decade, few aspects of marketing have received as much publicity as social media. But as the buzz dies down, we're seeing more hype than hard results. In fact, most statistics show that email still trumps social media. Email marketing might not be as flashy, but it's still No. 1 in effectiveness. Ever heard the saying, "If you don't like the weather, just wait a minute. It'll change?" It seems the same is true of social media. Just keeping up with the platform du jour can be exhausting. Should you be on Pinterest? Google+? Reddit?