Where Did All Your Search Traffic Go?
Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30 percent from August 2012 through March 2013, according to research done by BuzzFeed. While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20 percent in the same period. BuzzFeed tracked traffic referrals to more than 200 publishers in the BuzzFeed Network, a group of sites that carry BuzzFeed's tracking code and include the Huffington Post, Daily Mail, NewsweekDailyBeast, Time, Sports Illustrated, Us Weekly, and Rolling Stone. Collectively, the sites