Video: Does Bid Price Affect Quality Score in Google AdWords?
Recently, a Rise Interactive employee noticed something interesting: when he lowered the bid price for an ad in Google AdWords, the quality score decreased. When he raised the bid price, the quality score didn't go back up. Is Google factoring bid price in to its quality score rankings? Watch this video as the bid price is decreased and keep an eye on the far right-hand column (where the quality score is located):