When TV Doctors Call You to Make an Appointment
Forget to make that annual doctor appointment again? Don't worry. Patrick Dempsey can call to remind you.
Dempsey, as well as other actors who played doctors, have returned to Cigna's TV “Doctors of America” campaign to remind Americans to get their annual check‑up.
“One the hardest things is picking up the phone and scheduling it,” said Stephen Cassell, VP of global branding at Cigna. “So we thought, ‘What about a creative reminder to jog the memory and provoke an action?' The idea of paging a doctor and encouraging people to reach out in a fun way was really what we were trying to do.”
Along with Dempsey, Neil Patrick Harris; Donald Faison from Scrubs; and Kate Walsh, a doctor on both “Private Practice” and “Grey's Anatomy,” returned for “Page a TV Doc.” Part of the fun, Cassell said, is not knowing which TV doctor is going to call you back.