Last year, one of his brothers began a Facebook page called “Rob Laymon Lifestyle” to both mock and celebrate the special strain of strange that is Rob Laymon. ... Watching this all unfold, I believe Rob’s family could actually have raised some money with that page. Lesson: If you want to engage people, you must be engaging. And you must be genuine. If you speak from the heart about a cause that resonates with you, people will respond.