Marketers Still Struggle With Email Reputation Management, Report Finds
Return Path just released its Sender Score Benchmark Report and Infographic where we analyzed over 130 million unique IP addresses seen in our Sender Score network. We examined common reputation trends throughout 2011, as well as reputation measures by region, country and industry. The good news is spam declined. The bad news is it increased again towards the end of 2011. While avoiding previous record volumes, spam still accounted for over 85 percent of all email sent in 2011. Spam is still a major problem, despite the strides made.