Tech's Effect on Consumer Behavior Underscored at CES
This CES story was less about revolution than evolution and the behavioral shift enabled by devices that let consumers communicate on a massive scale. "I'm a marketer, and that makes me a behavioralist," said General Electric Chief Marketing Officer Beth Comstock during a CMO panel, explaining her presence at CES. "How is tech changing the behavior?" Sometimes not as dramatically as many expected. While there was hardly a desktop in sight and the exhibition floor was full of smartphones, the TV continued to reign.