Target Marketing and the Popular Girls at School
So why am I telling you this coming-of-age tale? Because it’s a coming-of-marketing tale, too. So often we’re all blinded by who we think our target market is that we just assume they want our product or service. They NEED it and we can just waltz over to them, even if we’re from completely opposite worlds, and just assume our values are the same. And this is doomed to fail. What I should have done was to listen to the way the popular girls talked, to what they wore, and what they liked.