Strategic Perspective in 2013: Ask 9 Key Questions
It’s December and, for many marketing organizations, that means strategic planning. The typical agendas are being discussed and, for most, 2013 will be a repeat in both strategy and tactics as 2012 was to 2011. Sure, we’ve added some cool stuff like social media to “keep up with the Joneses.” We’ve probably added some cutting-edge technology to our mix to manage all that social data, too. Lastly we’ve added some hip new buzz words to our marketing lexicon like Big Data, content marketing and #hashtag. But have we been able to carry forward any of our learning?