Secrets That Will Improve Your Mobile Ads' Clickthrough Rates
Jumptap teamed up with Dynamic Logic and Celtra to analyze thousands of mobile ads to determine what small details make mobile campaigns work and which ones make them flop. Everything from the number of words an advertiser uses to how many colors are featured in the ad directly correlates with clickthrough rates. For example, having a person in a consumer-tech-related ad increases CTR by 72 percent. The fewer colors you have in an ad, the better. Try to keep it to less than three. Here's what the "Jumptap/Dynamic Logic Ad Creative Study, Q1 2013" says you shouldn't do.