The 225-year-old New York Stock Exchange may be perceived as old-school, but it's trying to prove it’s as digital as the next brand by capitalizing on the content marketing trend. To that end, NYSE has just launched a standalone site, called The Big Stage. Designed by Digitas, it's a photo-heavy platform that’s reminiscent of the visually-rich treatments seen on some mainstream news sites. Visitors will find videos, feel-good profiles and Q&As around NYSE-listed companies and their executives. "Second Servings" looks at the tough but hug-happy executive who's behind the remake of IHOP, while "Animal Pharm"