New Technologies Changing Deutsche Bank's Marketing
Digitalization, particularly AI, is creating an opportunity for a better understanding of the customer and the personalization of marketing communications. We are moving from one-to-many, to 1:1 communication, creating added value to businesses. Robots have helped free up the analysis burden on consultants in risk management. New technologies are tested first and foremost in the marketing department of Deutsche Bank. In an interview with DMEXCO 2018, expo and conference, Cologne, Germany, Tim Alexander, CMO of Deutsche Bank, talks about technology trends and how marketing is evolving into a strategic corporate function.
DMEXCO 2018: With VR, AR, apps and, most recently, AI, companies have a cornucopia of new opportunities at their disposal — for both their business and marketing. How do you see this?
Tim Alexander: In the development of products and services, marketing is more necessary today than ever. Marketing incorporates the customer and market view like no other corporate function.