Why You Must Launch a Voice Banking Strategy Now
In 2017, we saw large institutions such as Ally Bank, U.S. Bank, and Capital One begin to engage consumers through Amazon Alexa devices, empowering their respective consumers to get fast answers about their finances, receive affordability insights, and pay bills, all via voice. Yet, just because these large institutions made the strategic investment in voice channels, should all financial organizations?
What’s the relevant business case for voice channels at your institution? More sales? Lower operating costs? Improved experience? Increased retention? This is a great question, but what about the value of simply learning about new voice channels? Waiting to learn about, and experiment with, these channels until the market has fully adopted them may put you too far behind to catch up with the pace of voice adoption by consumers.