Mobile Will Overtake the Desktop in U.S. This Year (and Probably Already Has)
Nonvoice mobile activity will account for nearly 20 percent of media time. Mobile has become so key to consumers’ lives that for the first time this year, time spent on nonvoice mobile activities will surpass time spent online on desktop and laptop computers, eMarketer estimates. U.S. adults will spend 44.4 percent of their overall media time with digital this year, including 19.8 percent on mobile—compared with 19.5 percent on laptops and PCs. Time spent with mobile phones and tablets, excluding voice calls, has risen from 13.5 percent of all media time last year, and has nearly tripled since 2011.