Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting
I'm immensely excited about how completely mobile platforms impact our lives. Not just the hyper-fast access to information and being able to call whomever you want wherever you are, but also in more fundamental ways around the globe by empowering farmers to get better rates for their crops, or helping children to learn in new ways, or making revolutions ever more efficient. I'm a lot less excited when I think about the imagination that we've brought to bear on mobile platforms and business/marketing. Legions of companies still don't fundamentally grok the sweet power that this platform brings with it.