Marriott Debuts Augmented Reality Views of Properties on iPhone
The Caribbean came to Grand Central Station last week as augmented reality (AR) technology brought eight Marriott International properties to life in Vanderbilt Hall.
The point was to show off a new app that gives customers — and the agents who help them make travel purchasing decisions – 360-degree, virtual reality (VR) views of properties in the Marriott Caribbean & Latin America Resorts collection. Where, until now, VR required wearing cumbersome and annoying goggles, Apple’s new ARKit technology brings it to your iPhone.
After downloading the app, users aim their phones at a flat surface; a door appears and they walk through – and are transported to Mexico or the Caribbean. They can virtually step into the lobby, guest rooms, restaurants and pool areas of eight properties in Mexico and the Caribbean; there’s even a wedding on the beach at the Aruba Marriott.