Is Your Marketing on Remote Control: What to Do with Too Many Channels
We’re a nation afflicted with remote controlitis. With so many marketing channels from which to choose, we constantly switch from one to the next. We don’t focus as much as we used to, and we’re certainly not loyal to one medium over another. Those afflicted with remote controlitis do not plan. They don’t think ahead. They simply do. And here’s the kicker: A lot of our constituents suffer from the same disease!