Instagram's Use in Financial Services Marketing
I migrated to Instagram as my preferred social media platform not that long ago, primarily because it appeals to my creative side more than other social platforms do. But recently, as a user, I find that more and more brands are interrupting my experience with brand advertising, shoppable ads, etc. — and the ads themselves don’t necessarily align with the aesthetic I’ve come to expect from the platform.
To be clear, I am not opposed to brand advertising on Instagram. I just want it to deliver on the platform’s visual storytelling mission. Here’s that mission, cited from Instagram’s site:
Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever.