Has Content Marketing Hijacked Content Strategy?
“Creating content isn’t content strategy.” That’s a simple statement I tweeted nearly two weeks ago. As a rush of retweets, favorites and comments flowed in response, I was delighted so many people agreed with that distinction. Then, some responses shifted to a blame game, best represented by a Tweet to the blog post, "How Content Strategy Got Hijacked by Content Marketing," which contends that content marketing confuses content creation with content strategy and, consequently, dilutes the definition of content strategy. I couldn’t disagree more