Ford's Scott Monty Has Big Ideas About Data
Ford Motor Company isn't shy about social media. Four years ago, it hired PR guy Scott Monty to establish a more cohesive social media program—and it hasn't looked back. Following campaigns that combined Facebook with real-world adventures, the car company began developing branded entertainment with social media components. Last year's "Focus Rally" was an online-only show; this year's "Escape Routes" aired on NBC and urged viewers to tweet along and upload their own videos.