Facebook Amps Up Commerce With 'Collections'
Facebook is stepping further into e-commerce with a feature that looks a whole lot like Pinterest. The company today is rolling out "Collections," a feature that lets brands and e-commerce sites push out images of products among Facebook users who can then click-through to make a purchase—although the buying part isn't yet taking place on Facebook. The feature is a new type of Facebook Page post. This test will begin with all U.S. Facebook members, although the company has for now teamed up with just seven retail partners: Pottery Barn, Wayfair, Victoria's Secret, Michael Kors, Neiman Marcus,