The End of Marketing as We Know It
Banks will need to navigate a new relationship with their customers through devices. This will start with building ubiquitous services around any voice platform the customer selected. From Siri, Alexa and Viv on to Google, there will be a push to not only be the top banking system on these platforms, but also the “top of wallet” choice for payment cards and other banking services. Banks can define domains and intents that voice-driven AI can discover and utilize.
All of these changes will drive the need for banks to stay far ahead of the technology curve than was seen when apps were introduced on smartphones. It also means that banks will need to partner, acquire and/or innovate around issues like security, KYC and other regulations that impact banking.