DMA Comments on FTC ‘Data Broker’ Report
The Direct Marketing Association (DMA) responded to the findings of a new report released by the Federal Trade Commission (FTC) entitled, Data Brokers: A Call for Transparency and Accountability. "We appreciate the Commission's ongoing interest on these issues," said Peggy Hudson, the DMA's senior vice president of government affairs. "The calls for notice, choice and transparency are consistent with existing hallmarks of the ethical standards for our industry, which DMA has produced and enforced for more than 40 years. DMA members provide consumer protection through strong self-regulatory practices, specifically outlined in our Guidelines for Ethical Business Practice."