Digital Ad Spend Gap Widens Between Obama and Romney
Despite the fact that he's knee-deep in a general election slugfest, Mitt Romney's campaign is way behind President Barack Obama in the online ad spending bout, and the gap has widened since 2011. However, while the Obama camp has reportedly spent four times that of Romney on TV spots, the margin is a bit smaller online. Since each campaign launched in Spring 2011, Obama for America spent $26.9 million on digital ads through May 2012, including text messages, according to ClickZ Politics analysis. That's 3.5 times Romney's $7.6 million. In 2011, Obama's online ad expenditures merely doubled Romney's.