Crowdsourcing: A New Way to Look at Digital Marketing?
I was recently discussing the state of marketing and, in particular, crowdsourcing. I think most would agree that not so long ago marketing was a one-way conversation. Until the social media revolution changed everything, consumers were rarely asked to take an active role in their favorite brand's marketing. That's how it used to work. Over the last few years, more and more companies are jumping on the crowd marketing bandwagon.