Coke Is the Latest Brand to Totally Misunderstand the True Value of Brand Advocates
The scope of Coke’s vision when it comes to placing a value on their fans is that they can be walking billboards for the brand. Unbelievable. And to be fair, almost every brand thinks this same way: Coke is hardly alone in this line of thinking. The "have our customers tell our stories for us" line is a rallying cry for marketers everywhere to explore the potential of connecting with their brand advocates.