Chick-fil-A: What You Missed in Dan Cathy’s Biblical Definition of the Family
Right or wrong, neither Dan Cathy nor Chick-fil-A have much to lose in offending gay and lesbian couples. Why do I make this claim? Because these couples are simply not the target audience that Chick-fil-A depends on to keep their sales up. As a brand, Chick-fil-A has positioned itself in what the restaurant industry refers to as the family dining segment. … So who do family dining restaurants target as customers? … Middle-class or affluent moms between the ages of 24 and 45, who live in households that have one to four kids under the age of 12.