Can Quality Score Be Gamed?
Like most complex games with many intelligent participants (such as financial markets, chess and high-stakes poker), your first hunches about how to "get ahead of the pack" in the Google AdWords auction are likely to be trivial, clichéd or just plain wrong. This year, as ever, you'll read plenty of articles focusing specifically on Quality Score and "what to do about it." Conference sessions will teach you Quality Score "tips and tricks." Since this is about rank and CPCs, admittedly we'll always be driven to crack the code in some way.