Applying Sustainability to Marketing and Media
We spoke with Nigel Morris, CEO of Aegis Media Americas since 2009 and a member of the Project board for the World Economic Forum's sustainability initiative. Advertising Age: "Sustainability is a topic we hear about a lot about as it relates to food and farming. What does it mean for advertising?" Nigel Morris: "Sustainability isn't just a green issue. It's about how the whole system of business works, and the fact that we need to ensure that overall economic demand and supply are much more aligned."