Apple Marketing Boss: We Don't Need No Stinking Social Monitoring Tools!
Apple's senior vice president of marketing, Phil Schiller, has twice been ranked the most influential marketer in the world. But when it comes to social media, Schiller seems to be a bit of a Luddite. Or maybe he's a genius whose instincts are so good that he doesn't need some piece of software to tell him what to do? After looking at some email Schiller traded over whether to use social media monitoring tools, it's difficult to say. I'll let you be the judge.