Affiliate Marketing Trends for 2013
Earlier this year, Forrester Research estimated the affiliate marketing industry would grow to $4.5 billion by 2016. The key drivers for this growth are expected to be the affiliate channel's ability to produce new-to-file customers, generate incremental customer acquisition and attract consumers who spend more than the average online shopper. While all indicators point to marketers investing more in the affiliate channel in 2013, where and how those budgets are allocated will vary. Here's how I believe we'll see those investments divided among the following five key areas.