A Billion Users Raise Stakes at Facebook for Revenue
China. India. And now Facebook? The company said Thursday that it had a billion users worldwide who logged into Facebook at least once a month. The number is all the more remarkable considering that Facebook was created only seven years ago and has doubled its user base in the last two years alone. It took McDonald’s about 40 years to attract a billion customers. But what is the value of a billion? It is not the same for Facebook as it is for other companies. At McDonald’s, for example, those billion customers all paid for their burgers and fries.