6 Marketing Ideas Small Businesses Can Learn From Big Brands
Marketing veteran Rob Schuham spends a lot of time encouraging big brands to act like small companies. Be nimble, he advises, be creative, be agile. Take a risk, he tells them, and act like a startup. And when major clients on his roster at Denver-based Match Action Marketing have listened to his counsel, they've backed some groundbreaking campaigns that are instructive not only for their Fortune 100 brethren, but to the little guys as well. "If you get a marketing program right, you can set a category on its head," said Schuham, CEO of Match Action.