The holidays can be a stressful time of year—for consumers and marketers alike. By now, your holiday marketing programs are in full swing, but there are still several things you can do to make sure this season is a success. Capitalizing on mobile shoppers is a good place to start since consumers are increasingly more likely to make purchases on smartphones and tablets. Marketers can expect mobile dominance in email viewership this season as well. According to Yesmail's third quarter benchmark report, more than half of all mobile sales are being completed on a tablet.