4 Companies Getting Video Right
The traditional process of video production costs companies serious money, with heavy equipment, expensive studio fees and a result that wasn't always worth the massive amount of time and energy put into the project. But the times they are a-changing. We now live in a world that thrives on immediate visual interaction, and with companies like Vimeo and Vine dominating the social scene, we're seeing a steep rise in video engagement once more. Follow these video tips and the examples set by four companies — Dove, Logitech, Columbia Sportswear and Chipotle — that are acing the viral video game.