Simon & Shuster Picks Responsys for E-mail Marketing
San Bruno, Calif. – March 18, 2009 – Responsys, a
global provider of on-demand email and marketing automation solutions,
has been selected by leading global publisher Simon & Schuster, a
division of CBS Corporation, to develop and execute automated and
highly targeted marketing programs that deliver a customized experience
through email across online and mobile channels. In conjunction with
the relaunch of Simon & Schuster's website, SimonandSchuster.com,
the publisher is working hand in hand with Responsys to create engaging
and high-impact alerts, email campaigns and promotions using Responsys'
award-winning multichannel marketing platform Responsys Interact®. By
optimizing both the content and timing of marketing communications,
Simon & Schuster aims to deliver a better experience to its
readers, educators and booksellers, while increasing click-throughs and
conversions from its existing marketing resources.