2013 Global E-Commerce Trends: More Personal, More Mobile, More Channels
2012 was a great year for e-commerce, for both consumers and marketers alike. And from the looks of it, 2013 is shaping up to be even better. In 2012, consumers who were once wary of virtual buying, continued to increase their spending online, where they've discovered that better optimized and personalized sites are starting to offer them a richer, more relevant online experience. Marketers, once dependent on gut instinct and guessing games, now use easy-to-use, sophisticated tools to create sites driven by real-time user behaviors and data.