YouTube Analytics: Marketers Draw New Insights from Old Uploads
YouTube's new reporting features have been out just a day, but
marketers have already gleaned new insights about old videos.
Previously, the Google-owned platform reported only the raw number
of views captured by a given video, along with a short list of the
clip's top traffic sources. The new features let content owners obtain
a wider range of data about who viewed their videos, where they viewed
them, and when. It's information YouTube says can be applied in
planning future video programs.