Is It Too Late For Yahoo?
One of the first questions that Jerry Yang and his top lieutenants pondered after he became CEO of Yahoo last summer was whether the company could remain independent. They quickly answered yes. But Yang had a harder time coming up with convincing answers for many of the more complex questions facing the company. How exactly would an independent Yahoo sharpen its focus, shed marginal projects and become a stronger competitor to Google, the runaway leader in online search and advertising? Yang appears to have run out of time to answer those questions. A $44.6 billion bid from Microsoft is once again forcing Yang and his board to consider the viability of Yahoo as an independent company. This time, Yang faces enormous pressure as he decides whether to try to rescue the company from the clutches of Microsoft, or accept the bid and watch Yahoo become part of Microsoft’s arsenal in its no-holds-barred brawl with Google.