Though nearly as old as time itself, influencer marketing is suddenly getting fresh attention from brands, agencies and service providers. Deciding to hop into bed with the trend is a little like getting married. Here's how to engage the key ideas. “Mawage. Mawage is wot bwings us togeder tooday. Mawage, that bwessed awangment, that dweam wifin a dweam.” Besides being one of my favorite scenes from one of my favorite movies, these words from Peter Cook, the priest in "The Princess Bride," are a fitting introduction to the “dream within a dream” promise of influencer marketing.